2026 MLB Postseason Campaign: “No Time Like November”
For the 2026 Major League Baseball Postseason, MLB’s marketing team wanted to highlight the moment before the moment in baseball, capitalizing on the intense battles between players and clubs. From concept to execution, a team of content creators and I captured our most prominent players from a cinematic perspective, bringing fans closer to the game and delivering on the vision set by leadership and our partners.
Diamonds in the Making presented by Strauss
During the 2025 and 2026 MLB Campaigns, I led a team that was tasked with the conception, execution, and delivery of original content that highlighted the league's biggest events while partnering with external stakeholders to represent them through natural brand integration. Through the 2025 Speedway Classic and the 2026 MLB at Field of Dreams, Diamonds in the Making was manifested.
Chasing 162 presented by Gatorade
Over the course of the 2026 MLB Regular Season, MLB Content, in partnership with Gatorade, created an original content series that followed two of baseball’s biggest stars, Chicago Cubs Pete Crow-Armstrong and Seattle Mariners Julio Rodriguez, over the course of a 162-game season. While keeping with the hydration and recovery theme emulated in the Gatorade brand, we explored both athletes' training methods while also bringing their personalities closer to the fans.
